In the early 1970's the Lyric Theater got some competition in the form of the new Studio One Theater up on the hill. Perhaps it was in response to the growing population of the college as well as the many cutting edge movies being released.
Do you remember when "streaking" was popular in the 70's? Yep, there was at least one streaking incident that I know of inside the theater, and possibly more.
In the street photo above you can just make out the marquee on the right. I wish I had a better shot. Can anyone tell what is playing?