Thursday, July 14, 2011
I guess Blacksburgers felt like they were "movin' on up" when the University Mall opened up in the Summer of 1974. Before that the primary shopping area was on the south end of town at Gables.
The site had been a bucolic farmer's field with contented cows who did nothing but graze all day long. An apartment complex then known as Greenfield Plantation on Broce Drive was at the far end of the field near Rt. 460. About the time that the new mall appeared, this changed to Sturbridge Square.
On the Sturbridge end was the new Kroger grocery store, and a short time later Macados first restaurant was attached to the right of Kroger. On the opposite end, facing Prices Fork Road, was the Rustler Steak House.
The University Mall itself was anchored on the far left by a giant Woolco department store, and in the first year the following stores became a part of this shopping mecca -
Brown's Hall of Cards Printer's Ink
Mousetrap Ritz Camera
John Norman's H & M Shoes
Back Street Collector's Corner
People's Drug Heironimus
People's Federal Savings First Virginia Bank of the SW
Jack and Jill Grassroots
Sidney's Country Legend
Jewelry Store Terrarium
Posted by Dennis