In February 1970 a group of Tech Architecture students joined forces, borrowed $300, and opened a store in a 2nd story spot on Roanoke street called Mish Mish.
The name evolved in an interesting way. In keeping with "fruity" names of the day, like Apple Records and perhaps even thinking of Strawberry Alarm Clock, Moby Grape, etc., one of the partners suggested they form Apricot Enterprises. Well, as it turns out, a professor of theirs must have known some Arabic because he pointed out to them that the word "apricot" translated to "mish mish" in that language. Thus a unique store name was born.
Now after more than 40 years and four different store locations Mish Mish is still a thriving, vital part of downtown Blacksburg, providing supplies for architects, designers, artists, engineers, and the like ..... and not just for students.
The photo used here is their third site under the parking lot at the corner of Draper and Jackson. Just before that they were tucked back in the adjacent alley near the rear door of the Lyric Theater.